ECO textiles – Out of the eco-niche into the trend market

Strengthening of the range of products in the field of eco textiles and support of Austrian producers and retailers

Ecotextiles
© hess natur

Project type/Funding

Fabrik der Zukunft (Factory of Tomorrow)
Austrian Federal Ministry of Transport, Innovation and Technology

Duration

2005 - 2007

Objectives

  • Research and analysis of actual state of the eco textile market
  • Planning and implementation of experts' workshops with Austrian retailers for eco textiles
  • Planning and implementation of experts' workshops for representatives of the conventional retail market

Results

Survey on consumption types for socially and ecologically produced textiles
Development of communication and marketing strategies for the Austrian eco textile market
Overview on existing labels and criteria
Overview on the eco textile market and publication of best-practice-examples
Buying motivation in regard to eco textiles and target group oriented communication strategies
Guide for the successful marketing of eco textiles for retailers
Implementation of a network of Austrian eco-textile producers and retailers

Target goups

Consumers, producers, retailers, conventional retail market

Applicant

"die umweltberatung" Vienna

Partners

Dr.Karmasin Marktforschung GmbH "Das Österreichische Gallup Institut"
Sustain Consulting GmbH
Hess Naturtextilien GmbH & Co Kg
Symbiosis, Partner für strategische Kreativität

Links

Fabrik der Zukunft (Factory of Tomorrow)