Positioning of sustainable gardening products in retail sales markets

Market analysis for sustainable gardening products and research of marketing strategies. Promotion of a range of sustainable products in the Austrian retail sales market specialized in gardening. Development of a concept for implementation together with one Austrian chain of garden centres (bellaflora). Organisation of a conference on the project.

garden centre
© "die umweltberatung"

Acronym

NAGAP

Project type/Funding

Fabrik der Zukunft (Factory of Tomorrow)
Austrian Federal Ministry of Transport, Innovation and Technology

Duration

2007 - 2009

Objectives

Enhancement and broadening of the product range of sustainable gardening products
Documentation of all already existing labels and their criteria
Research on various, for Austrian customers relevant, suppliers of sustainable gardening products
Product market (exchange)

Results

Description of successful marketing examples of sustainable products in the German-speaking part
Development of buying arguments, marketing strategies and marketing profiles for sustainable gardening products based o the results of a market analysis
Elaboration of a catalogue of product lines with an index on retailers and producers of sustainable gardening products
Guide for the successful implementation of a sustainable product range in Austrian gardening shops
Conference
Network of stakeholders in the gardening sector

Target groups

Consumers, producers and retailers for sustainable gardening products

Links

Fabrik der Zukunft (Factory of Tomorrow)