Acronym
NAGAP
Project type/Funding
Fabrik der Zukunft (Factory of Tomorrow)
Austrian Federal Ministry of Transport, Innovation and Technology
Duration
2007 - 2010
Objectives
Enhancement and broadening of the product range of sustainable gardening products
Documentation of all already existing labels and their criteria
Research on various, for Austrian customers relevant, suppliers of sustainable gardening products
Product market (exchange)
Results
Description of successful marketing examples of sustainable products in the German-speaking part
Development of buying arguments, marketing strategies and marketing profiles for sustainable gardening products based o the results of a market analysis
Elaboration of a catalogue of product lines with an index on retailers and producers of sustainable gardening products
Guide for the successful implementation of a sustainable product range in Austrian gardening shops
Conference
Network of stakeholders in the gardening sector
Target groups
Consumers, producers and retailers for sustainable gardening products
