Project type/Funding
Fabrik der Zukunft (Factory of Tomorrow)
Austrian Federal Ministry of Transport, Innovation and Technology
Duration
2005 - 2007
Objectives
- Research and analysis of actual state of the eco textile market
- Planning and implementation of experts' workshops with Austrian retailers for eco textiles
- Planning and implementation of experts' workshops for representatives of the conventional retail market
Results
Survey on consumption types for socially and ecologically produced textiles
Development of communication and marketing strategies for the Austrian eco textile market
Overview on existing labels and criteria
Overview on the eco textile market and publication of best-practice-examples
Buying motivation in regard to eco textiles and target group oriented communication strategies
Guide for the successful marketing of eco textiles for retailers
Implementation of a network of Austrian eco-textile producers and retailers
Target goups
Consumers, producers, retailers, conventional retail market
Applicant
DIE UMWELTBERATUNG Vienna
Partners
Dr.Karmasin Marktforschung GmbH "Das Österreichische Gallup Institut"
Sustain Consulting GmbH
Hess Naturtextilien GmbH & Co Kg
Symbiosis, Partner für strategische Kreativität
